It is always awarding for us at Norris Honda to announce recognitions that Honda has received regarding the superior quality and performance of the new Honda lineup. It further proves that dedication and hard work can pay off. We are proud to kick off the New Year by announcing that Honda was recently awarded three Polk Automotive Loyalty Awards.
These aren't your typical awards that are determined by judges or voting. Instead they are given based on the data and statistics gathered for the year that focus on superior performance and owner retention. For example, if an owner has a positive experience with their vehicle and they decide to stick with that particular brand. This is measured by analyzing consumer transactions, state vehicle registrations, and lease transaction information.
To honor Honda for demonstrating such strong customer loyalty, the automaker was presented the "Hispanic Market Loyalty to Make" award for the second year in a row. It also received awards in the "Compact Car" category for the Honda Civic and an award in the "Compact SUV" categories for the Honda CR-V. Both models proved to have strong owner loyalty and best-selling segments in 2012.
Brad Smith, the director of Polk's Loyalty Management Practice explains, "Retaining customers in a competitive marketplace is extremely challenging and Honda's product offerings, combined with their customer engagement strategies have resulted in high rates of repurchase loyalty."1
To come see for yourself how Honda models create great customer loyalty, stop in and see us at 925 Merrit Blvd Baltimore, MD 21222. We would be happy to schedule you for test drive at your convenience or answer any questions that you may have so we can make sure you find the perfect vehicle that satisfies all of your driving needs.
Source: 1http://www.hondanews.com/channels/corporate-headlines/releases/honda-captures-polk-automotive-loyalty-awards
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